RELIANCE Sponsor | Tennessee Gravel

AUDIENCE

Sponsorship of the RELIANCE Deep Woods Gravel Grinder gives you exposure to three audiences:

1. The in-person audience of participants and volunteers, along with their friends and family. In addition to all of the sponsor logo signage and shout-outs by the event MC, this audience receives numerous pre-event emails with sponsor information and logos. To date, the event has attracted cyclists from 32 states!

2. The online audience of TennesseeGravel.com. The website not only hosts all of the information regarding the RELIANCE event, but it also provides free downloadable cycling routes and bikepacking information along with a challenging individual time trial series. With this diversity of offerings, TennesseeGravel.com attracts over 17,000 users annually. Sponsors of the RELIANCE event receive logo placement in the footer of every page of TennesseeGravel.com.

3. The mountain bike audience of SORBA Chattanooga and its supporters. As the beneficiary of the event, SORBA Chattanooga (the local mountain bike association) recruits volunteers for the event and brings attention to the event. As a result, sponsors of the RELIANCE event will receive exposure to this audience as well.

PERFORMANCE

We kicked off the RELIANCE Deep Woods Gravel Grinder with a fun inaugural event in 2024 and then followed it up in 2025 with a few refinements that took the event up a notch, meriting rave reviews from participants both at the event and in the post-event survey. In 2026, we made more substantial adjustments to the event that resulted in our best post-ride survey results to date!

How would you characterize your overall experience?

87% Awesome!

8% Great

5% Good

0% Average

0% Not So Good

Building on the momentum from the first three years, we're looking to sell out all 250 spots the Cherokee National Forest has allotted us for the 2027 event. Check out the sponsorship opportunities below and CONTACT US if you'd like to be a partner in what is poised to become one of the premier cycling events in the Southeast!

Title Sponsor:

FIRESIDE OUTPOST

"Presented by ____" added to Event Title.
Priority Placement of Sponsor Logo on Podium backdrop.
Sponsor Logo & Link in footer of TennesseeGravel.com.
Sponsor Logo & Link Displayed in RELIANCE Newsletters.
10' x 3.5' Sponsor Logo Banner displayed at Event.
Periodic Social Media Mentions.
Periodic Newsletter Mentions.
Complimentary Rider Registrations.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee During the Event.

Swag Sponsor: $2,500

"Sponsored by ____" added to all mentions of free swag for the registrants.
Priority Placement of Sponsor Logo on Podium backdrop.
Sponsor Logo & Link in footer of TennesseeGravel.com.
Sponsor Logo & Link Displayed in RELIANCE Newsletters.
10' x 3.5' Sponsor Logo Banner displayed at Event.
Periodic Social Media Mentions.
Periodic Newsletter Mentions.
Complimentary Rider Registrations.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee during the Event.

Platinum: $1,500

Placement of Sponsor Logo on Podium backdrop.
Sponsor Logo & Link in footer of TennesseeGravel.com.
Sponsor Logo & Link Displayed in RELIANCE Newsletters.
10' x 3.5' Sponsor Logo Banner displayed at Event.
Periodic Social Media Mentions.
Periodic Newsletter Mentions.
Complimentary Rider Registrations.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee during the Event.

Silver: $500

10' x 3.5' Sponsor Logo Banner displayed at Event.
Periodic Social Media Mentions.
Periodic Newsletter Mentions.
Complimentary Rider Registrations.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee during the Event.

Supporter: In-Kind

Let's talk about what you have in mind and how we can maximize your exposure!

Awards Sponsor: $3,000

"Sponsored by ____" added to all mentions of podium awards.
Priority Placement of Sponsor Logo on Podium backdrop.
Sponsor Logo & Link in footer of TennesseeGravel.com.
Sponsor Logo & Link Displayed in RELIANCE Newsletters.
10' x 3.5' Sponsor Logo Banner displayed at Event.
Periodic Social Media Mentions.
Periodic Newsletter Mentions.
Complimentary Rider Registrations.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee During the Event.

Music Sponsor: $2,000

"Presented by ____" added to all mentions of live music throughout the weekend.
Priority Placement of Sponsor Logo on Podium backdrop.
Sponsor Logo & Link in footer of TennesseeGravel.com.
Sponsor Logo & Link Displayed in RELIANCE Newsletters.
10' x 3.5' Sponsor Logo Banner displayed at Event.
Periodic Social Media Mentions.
Periodic Newsletter Mentions.
Complimentary Rider Registrations.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee during the Event.

Gold: $750

Sponsor Logo & Link in footer of TennesseeGravel.com.
Sponsor Logo & Link Displayed in RELIANCE E-Mails.
10' x 3.5' Sponsor Logo Banner displayed at Event.
Periodic Social Media Mentions.
Periodic Newsletter Mentions.
Complimentary Rider Registrations.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee during the Event.

Bronze: $250

Complimentary Rider Registration.
Complimentary Campsite at Campground.
Complimentary Vendor Space at Event.
Marketing Material at Packet Pickup.
Mentions from the Emcee during the Event.

AUDIENCE

PERFORMANCE

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