AUDIENCE
Sponsorship of the RELIANCE Deep Woods Gravel Grinder gives you exposure to three audiences:
1. The in-person audience of participants and volunteers, along with their friends and family. In addition to all of the sponsor logo signage and shout-outs by the event MC, this audience receives numerous pre-event emails with sponsor information and logos.
2. The online audience of TennesseeGravel.com. The website not only hosts all of the information regarding the RELIANCE event, but it also provides free downloadable cycling routes and bikepacking information along with a challenging individual time trial series. With this diversity of offerings, TennesseeGravel.com attracts over 17,000 users annually. Sponsors of the RELIANCE event receive logo placement in the footer of every page of TennesseeGravel.com.
3. The mountain bike audience of SORBA Chattanooga and its supporters. As the beneficiary of the event, SORBA Chattanooga (the local mountain bike association) recruits volunteers for the event and brings attention to the event. As a result, sponsors of the RELIANCE event will receive exposure to this audience as well.
PERFORMANCE
We kicked off the RELIANCE Deep Woods Gravel Grinder with a fun inaugural event in 2024 and then followed it up in 2025 with a few refinements that took the event up a notch, meriting rave reviews from participants both at the event and in the post-event survey, with 100% of respondents indicating they had a positive experience and 73% of those giving us the highest rating of "awesome!"
How would you characterize your overall experience?
73% Awesome!
17% Great
10% Good
0% Average
0% Not So Good
Building on the momentum from the first two years, we have made upgrades across the board for the 2026 event, and we're looking to sell out the 250 spots the Cherokee National Forest has allotted us. Check out the sponsorship opportunities below and CONTACT US if you'd like to be a partner in what is poised to become one of the premier cycling events in the Southeast!
Title Sponsor: $3,000
-
"Presented by ____" added to Event Title.
-
Priority Placement of Sponsor Logo on Podium backdrop.
-
Sponsor Logo & Link in footer of TennesseeGravel.com.
- Sponsor Logo & Link Displayed in RELIANCE Newsletters.
- 10' x 3.5' Sponsor Logo Banner displayed at Event.
-
Periodic Social Media Mentions.
-
Periodic Newsletter Mentions.
-
Complimentary Rider Registrations.
-
Complimentary Campsite at Campground.
-
Complimentary Vendor Space at Event.
-
Marketing Material at Packet Pickup.
-
Mentions from the Emcee During the Event.
Swag Sponsor: $1,500
-
"Sponsored by ____" added to mentions of free swag for the registrants.
-
Priority Placement of Sponsor Logo on Podium backdrop.
-
Sponsor Logo & Link in footer of TennesseeGravel.com.
- Sponsor Logo & Link Displayed in RELIANCE Newsletters.
- 10' x 3.5' Sponsor Logo Banner displayed at Event.
-
Periodic Social Media Mentions.
-
Periodic Newsletter Mentions.
-
Complimentary Rider Registrations.
-
Complimentary Campsite at Campground.
-
Complimentary Vendor Space at Event.
-
Marketing Material at Packet Pickup.
-
Mentions from the Emcee during the Event.
Gold: $750
-
Sponsor Logo & Link in footer of TennesseeGravel.com.
-
Sponsor Logo & Link Displayed in RELIANCE E-Mails.
-
10' x 3.5' Sponsor Logo Banner displayed at Event.
-
Periodic Social Media Mentions.
-
Periodic Newsletter Mentions.
-
Complimentary Rider Registrations.
-
Complimentary Campsite at Campground.
-
Complimentary Vendor Space at Event.
-
Marketing Material at Packet Pickup.
-
Mentions from the Emcee during the Event.
Awards Sponsor: $2,000
-
"Sponsored by ____" added to mentions of podium and finisher awards.
-
Priority Placement of Sponsor Logo on Podium backdrop.
-
Sponsor Logo & Link in footer of TennesseeGravel.com.
- Sponsor Logo & Link Displayed in RELIANCE Newsletters.
- 10' x 3.5' Sponsor Logo Banner displayed at Event.
-
Periodic Social Media Mentions.
-
Periodic Newsletter Mentions.
-
Complimentary Rider Registrations.
-
Complimentary Campsite at Campground.
-
Complimentary Vendor Space at Event.
-
Marketing Material at Packet Pickup.
-
Mentions from the Emcee During the Event.
Platinum: $1,000
-
Placement of Sponsor Logo on Podium backdrop.
-
Sponsor Logo & Link in footer of TennesseeGravel.com.
-
Sponsor Logo & Link Displayed in RELIANCE Newsletters.
-
10' x 3.5' Sponsor Logo Banner displayed at Event.
-
Periodic Social Media Mentions.
-
Periodic Newsletter Mentions.
-
Complimentary Rider Registrations.
-
Complimentary Campsite at Campground.
-
Complimentary Vendor Space at Event.
-
Marketing Material at Packet Pickup.
-
Mentions from the Emcee during the Event.
Silver: $500
-
10' x 3.5' Sponsor Logo Banner displayed at Event.
-
Periodic Social Media Mentions.
-
Periodic Newsletter Mentions.
-
Complimentary Rider Registrations.
-
Complimentary Campsite at Campground.
-
Complimentary Vendor Space at Event.
-
Marketing Material at Packet Pickup.
-
Mentions from the Emcee during the Event.